Market attention has shifted to whether greater global access to ETFs and a more practical approach to retail investors could drive the next wave of adoption.
On Sunday, Bitcoin traded near $78,000, virtually unchanged over the past 24 hours.
CryptoQuant founder Ki Young Joo stated that institutional money and exchange-traded funds (ETFs) outside the US could ultimately be the catalyst for the peak of Bitcoin's current bull cycle. At 11:55 AM Moscow time, Bitcoin was trading up 0.56% at $78,065.5. US Bitcoin spot funds have accumulated approximately $57 billion in net inflows in their first two years, but access remains significantly limited in markets like South Korea, where investors face restrictions on domestic and international Bitcoin spot ETFs.
Ju argues that greater international adoption, deeper stablecoin liquidity, and the infrastructure of tokenized real assets could expand market participation, with more institutional players potentially holding Bitcoin as a strategic asset.
However, expanding cryptocurrency adoption may require a shift in how it is presented to ordinary investors.
A Bitcoin Policy Institute study of 1,516 Americans found that the established "digital gold" narrative ranked poorly compared to messages emphasizing control, security, historical returns, and the ability to start investing with small amounts.
The study found that 52% of respondents are susceptible to persuasion. After participants were shown various messages about Bitcoin, the proportion of those who stated no interest in purchasing it decreased from 39% to 32%, while the proportion of those expressing high interest increased from 19% to 24%.
Financial advisors and retirement savings experts also ranked significantly higher in trust than celebrities and influencers.
The study's findings suggest that Bitcoin's next wave of adoption may increasingly depend on established financial products and gradual adoption, rather than on arguments about replacing traditional currencies.
At the same time, the broader financial system is moving toward blockchain infrastructure.
Swift has launched a blockchain ledger enabling banks to operate tokenized deposits: HSBC and Standard Chartered have already completed the first live cross-border transaction within this system. The network connects approximately 11,500 financial institutions worldwide. Cryptocurrency infrastructure could gain new application thanks to artificial intelligence. Animoca Brands Chairman Yat Siu estimates the potential number of autonomous AI agents capable of conducting online transactions in the future at 50-100 billion, and they will likely use cryptocurrency wallets rather than traditional bank accounts.
For Bitcoin, these trends point to a market where cryptocurrency adoption is increasingly less about ideology and more about distribution, accessibility, and integration with traditional finance.
Cryptocurrency Prices Today: Altcoins Up Slightly on Sunday
Cryptocurrency prices generally traded higher on Sunday, showing slight gains.
The world's second-largest cryptocurrency by market capitalization, Ether, gained 0.95% to trade at $2,457.04.
The world's third-largest cryptocurrency by market capitalization, XRP, rose 0.62% to trade at $1,3914. Solana gained 1.29%, while BNB rose 0.90% to trade at $694.21.
Cardano also rose slightly, up 0.50% to trade at $0.2005.
Among meme tokens, Dogecoin fell 0.32%, while TRUMP was flat on the day.